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Dr. Blair Jarvis is a social psychologist with primary specialization in attitudes, persuasion, research design and research software development.

Additional academic training in the areas of attitude measurement, influence and compliance, consumer psychology, cognitive psychology and advanced statistical analysis.

Professional and consulting experience in the areas of public opinion, market analysis, product testing and evaluation, and in assessing the effectiveness of persuasive appeals and strategies.

Ph.D. Social Psychology, 1998
Ohio State University
Dissertation Advisor, Dr. Richard Petty

M.A. Social Psychology, 1993
Ohio State University
Thesis Advisior: Dr. Richard Petty

M.A. Psychology, 1991
University of Western Ontario
Thesis Advisor: Dr. James Olson

B.A. Honors Psychology, 1990
University of Western Ontario
Thesis Advisior: Dr. Michael Atkinson

SESP Dissertation Award
Society for Experimental Social Psychology, 1999.

Post-Doctoral Research Fellowship
University of Pennsylvania, Annenberg Public Policy Center, 1998-2000.

SSHRC Doctoral Fellowship
Social Sciences and Humanities Research Council of Canada, 1994-1998.

NSERC Graduate Fellowship
Natural Sciences and Engineering Research Council of Canada, 1990-1992.

Cacioppo, J.  T., Petty, R.  E., Feinstein, J., & Jarvis, W. B. G (1996).  Dispositional differences in the motivation to think: The life and times of individuals varying in the need for cognition.  Psychological Bulletin, xx, xx-xx.

Fishbein M. & Jarvis B. (2000). Failure to find a behavioral surrogate for STD incidence - What does it really mean? Sexually Transmitted Diseases, 27(8): 452 - 455.

Jarvis, W. B. G. (1998). Do attitudes really change? Dissertation, Ohio State University.

Jarvis, W.  B.  G. & Petty, R.  E.  (1996).  The need to evaluate.  Journal of Personality and Social Psychology, 70, 172-194.

Jarvis, W. B. G. (1990). Attitude change through exposure to a persuasive communication subsequent to inductions of deliberative and implemental mindsets.  Honors Thesis, University of Western Ontario.

Jarvis, W. B. G. (1991). Expecting to be persuaded: The effects on message processing and attitude change.  Masters Thesis, Ohio State University.

Mallotte, K., Fishbein, M., Jarvis, W. B. G. & The Project Respect Study Group (2000). Stage-of-change vs. an integrated psychosocial theory as a basis for developing effective behavior change interventions. AIDS Care, 12, 357-364.

Petty, R. E., Gleicher, F., & Jarvis, W. B. G. (1993). Persuasion theory and AIDS prevention.  In J. B.  Prior and G. Reeder (Eds.) The Social Psychology of HIV infection.  Hillsdale, NJ: Erlbaum.

Petty, R. E., & Jarvis, W. B. G.  (1996).  Individual differences in the motivation to think and evaluate: Implications for surveys.  In N. Schwartz & S.  Sudman (Eds.), Cognitive processes in surveys.  San Francisco: Jossey-Bass.

Petty, R. E., Jarvis, W. B. G., & Evans, L.  (1996).  Recurrent thought: Implications for attitudes and persuasion.  In R. Wyer  (Ed.)  Advances in Social Cognition, Erlbaum.

Petty, R. E., Jarvis, W. B. G., Evans, L., & Bakker, A. (1995). Using persuasion related strategies to modify AIDS-related attitudes and behaviors. Paper presented at the annual meeting of the American Psychological Association, New York, NY.

Petty, R. E., Tormala, Z. L., Briñol, P., & Jarvis, W. B. G. (2001). Meta-cognitive factors in persuasion. In S. E. Heckler, & S. Shapiro (Eds.), Proceedings of the Society for Consumer Psychology Winter Conference (pp. 170-173). Tempe: Society for Consumer Psychology.

Petty, R.E., Tormala, Z.L., Briñol, P., & Jarvis, W.B.G. (2006). Implicit ambivalence from attitude change: An exploration of the PAST model. Journal of Personality and Social Psychology, 90, 21-41.

Wegener, D. T., Petty, R. E., Bedell, B. T., & Jarvis, W. B. (2001). Implications of attitude change theories for numerical anchoring: Anchor plausibility and the limits of anchoring effectiveness. Journal of Experimental Social Psychology, 37, 62-69.

Wheeler, S. C., Jarvis, W. B., & Petty, R. E. (2001). Think unto others...The self-destructive impact of negative stereotypes. Journal of Experimental Social Psychology, 37, 173-180.

Fishbein, M. & Jarvis, W. B. G., (1999)...

Jarvis, W. B. G.  (1998).  Multimedia software for laboratory experimentation. Presentation at the annual meeting of the Society for Experimental Social Psychology, Lexington, KY.

Jarvis, W. B. G., Fishbein, M. & Mallotte, K. (1999)...

Jarvis, W. B. G. & Petty, R.  E.  (1994).  Evaluative Drive.  Presented at the annual meeting of the Midwestern Psychological Association, Chicago, IL.

Jarvis, W. B. G. & Petty, R.  E.  (1994).  Validation of the need to evaluate scale: Individual differences in evaluative responding.  Presented at the annual meeting of the American Psychological Society,Washington, D. C.

Jarvis, W. B. G., Wegener, D. T., & Petty, R. E.  (1995). Reducing the impact of anchors: The moderating role of knowledge.  Presented at the annual meeting of the American Psychological Society, Chicago, IL.

Jarvis, W. B. G., Wegener, D. T., & Petty, R. E.  (1995).  Moderating the impact of numerical anchors: The role of anchor source credibility.  Presented at the annual meeting of the American Psychological Society, New York, NY.

Petty, R. E., & Jarvis, W. B. G.  (1998).  What happens to the "old" attitude when attitudes change? Paper presented at the annual meeting of the Society for Experimental Social Psychology, Lexington, KY.

Petty, R. E. , Jarvis, W. B. G., & Wegener, D. T. (1995).  Moderating the impact of numerical anchors: The role of anchor plausibility.  Presented at the annual meeting of the American Psychological Society, New York, NY.

Skelly, J., & Jarvis, W. B. G. (1995). The role of attention in automatic evaluative priming.  Presented at the annual meeting of the Midwestern Psychological Association, Chicago, IL.

Alcohol, Drug Addiction, Mental Health (ADAMH) Board. Public opinion assessment and strategy.

American Electric Power.  Strategic facilitation.

City of Columbus.  Longitudinal survey concerning performance in all areas of city service.

Columbus Medical Association.  Program evaluation and member satisfaction survey.

HMS Partners.  Persuasive media testing.

Liebert Global Services.  Product testing and market analysis.

Nationwide Insurance Enterprise.  Internal communications audit and employee/agent moral survey.

Nationwide Insurance Enterprise. National Prom Promise program evaluation.

Nestle Research and Development Inc.  Product testing.

Ohio Environmental Protection Agency. Public opinion assessment and strategy.

Ohio Department of Natural Resources.  Development and testing of public education materials.

Ohio Tuition Trust Authority.  Longitudinal market analysis and strategy.

State of Ohio, Department of Labor in conjunction with Ohio State University Department of Political Science.  State-wide assessment of citizens' attitudes and beliefs regarding unions in Ohio.

Techneglas Corporation.  Internal communications evaluation.

United States Air Force Reserve.  Evaluation and strategies regarding recruiting procedures and retention of enlistees.

University of Western Ontario. Sexual harassment survey for the College of Business.